It's 9 pm. A driver on the couch remembers their car is overdue for a service. They find your website on their phone. It's slow, the phone number is hidden at the bottom and there's no way to book. They close it and book with a chain that has an online booking form.
You never hear about these people. They just quietly go somewhere else.
Why it costs you jobs
Your website is often the second thing people see after your Google listing. They use it to decide whether you look trustworthy and whether booking will be easy.
A site that's slow, out of date or hard to use on a phone makes the decision for them. The work is great, but the website doesn't show it, and it gives them no easy next step.
Work out what it's costing you
Open your website analytics or ask your web person how many visitors you get a month. Then do the sum:
- Website visitors a month
- Times the share you think would book if it were easy
- Times your average job value
- Times 12 for the year
Use your own numbers, not ours.
Three fixes, from free to done for you
- Free: open your site on your phone. Make sure your phone number is a tap-to-call link at the top, your address and hours are on the homepage, and the main services you want more of are listed.
- Cheap: add a simple "Request a booking" form that asks for name, phone, rego, the job and a preferred day, and sends it to your phone straight away.
- Done for you: a fast, modern website built to take bookings, on your own domain, with your services, reviews and a booking request on every page, and every request followed up and booked in.
What good looks like
A good workshop website passes the couch test: a stranger on their phone can see what you do, trust you and request a booking in under a minute.
If you want an honest look at your current site and what it would take to make it book jobs, book a free strategy call.