1. Agreement
These Terms govern your use of acquisitionist.world and any services provided by Acquisitionist (“we”, “us”). If you sign a proposal, order form or statement of work (“Order”), that Order and these Terms together form the agreement; the Order wins if they conflict.
2. Services
We provide marketing services that may include strategy, advertising management, content and creative production, AI video and avatar production, search engine optimisation, websites and funnels, CRM and automation setup, AI-assisted lead response and appointment setting, reputation management, outbound lead generation and reporting, as described in your plan (Spark, Surge, Summit) or Order.
Services are delivered by a combination of AI agents and people. We decide the tools, models and methods used, and may change vendors provided the service level doesn't materially decrease.
3. Results and our 50 in 90 guarantee
Marketing outcomes depend on factors outside our control, including your offer, pricing, market, sales process, platform algorithms and ad policies. Apart from the guarantee in this section, any figures on this website, including case studies and targets, are examples and not promises. We commit to doing the work described, reporting on it transparently and optimising in good faith.
The guarantee. If you are on Surge or Summit, we guarantee 50 booked jobs from qualified new customers in your diary or calendar within the first 90 days of your plan (the “guarantee period”). If fewer than 50 have been booked by the end of the guarantee period, you pay no further monthly fees and we keep delivering your plan, for free, until the 50th job is booked. Monthly fees restart from the next billing date after the 50th booking.
Your plan fees back. If fewer than 50 jobs have still been booked 2 months after the end of the guarantee period (the “refund period”), you can ask us for your money back. We will refund all the plan fees you have paid us for your Surge or Summit plan, meaning your up-front fee (paid in full or by payment plan instalments) and any monthly fees. To claim, email us within 30 days after the refund period ends. We pay the refund within 14 days of confirming the count with you, and the agreement then ends. The refund covers our fees only. Ad spend, and fees you paid to other platforms or providers (for example ad platforms, phone, software, domain or email providers), are paid to those businesses, not to us, so we can’t refund them.
What counts as a booked job. A job (for example a service or repair) with a confirmed time in your diary or calendar, booked by a new customer who came from the leads we generate for you, through the ads, booking system, AI caller or follow-up we run for you, who fits the qualifying criteria we agree with you at kick-off (for example service area and the service they need). Duplicates, spam, your existing customers and your own staff don’t count. We guarantee booked jobs, not completed or paid jobs: a job counts once it is booked, whether or not the customer turns up or pays.
Conditions. The guarantee applies while:
- you keep the monthly ad budget we agree at kick-off running for the whole guarantee period and refund period. Ad spend is paid by you directly to the advertising platforms. It is not a fee paid to us, and the guarantee does not cover or refund it;
- you give us the account access, information and approvals we need, and respond to approval requests within 2 business days;
- your diary or calendar has reasonable availability for jobs, and campaigns are not paused at your request;
- your ad accounts stay in good standing (not restricted because of your products, claims or content); and
- your fees are paid on time.
If one of these conditions isn’t met, the guarantee period and the refund period are extended by the time it wasn’t met. The 50 in 90 guarantee does not apply to Spark, which has its own guarantee below. Apart from the refund described above, fees already paid are not refunded. Nothing in this section limits your rights under the Australian Consumer Law.
Spark: 30 day money back guarantee. If you buy Spark and you’re not happy for any reason, email us within 30 days of your payment and we’ll refund the full Spark fee ($499). Once refunded, the agreement ends and we stop work. Costs you paid directly to third parties, such as your domain registration and business email, aren’t part of our fee and aren’t refunded by us.
Spark website changes. Within the same 30 days, you can ask for up to 3 rounds of changes to your website at no extra cost. A round is one request (by email or our contact form) listing the changes you want to the pages we built, such as text, images, colours or layout. After 3 rounds, or after the 30 days, each further change request is a $99 maintenance fee, paid before we start it. New pages or new features are quoted separately.
4. Your responsibilities
- Provide accurate information, timely approvals, and access to the accounts and assets we need.
- Ensure you have the rights to all materials, customer lists and data you give us, including valid consent to contact people by SMS, phone or email.
- Ensure your products, services and claims are lawful and substantiated, and comply with advertising platform policies and industry regulations (for example health, finance or legal advertising rules).
- Handle leads and appointments we deliver promptly. Response by your team affects results.
5. AI-generated content and approvals
Content may be created or assisted by AI. We review output before it goes live, and material content is shared with you for approval. Once you approve content, or if you've enabled auto-publishing for a category of content, you accept responsibility for its publication. Tell us promptly of anything inaccurate so we can correct it.
6. Likeness, voice and AI avatars
If we create an AI avatar or voice model of you or your staff, we will only do so with the written consent of each person depicted. The avatar and model are used only for your account and for purposes you approve, are never used for another client, and are deleted on request or at the end of the engagement unless you ask us to hand them over. AI avatar content will be disclosed as AI-generated where the law or platform rules require it.
7. Fees, ad spend and payment
- On Surge and Summit, the up-front plan fee covers setup and the first 3 months of service. It is billed at the start, or, if you choose the payment plan, in 3 equal monthly instalments in advance (Surge $599, Summit $1,599). Instalments are part of the up-front fee, not a monthly fee, and remain payable if the plan is cancelled during the initial term.
- On Spark, website change requests beyond the 3 free rounds in your first 30 days are $99 each (see section 3).
- Monthly management fees, where your plan has them, start after the first 3 months and are billed monthly in advance.
- Ad spend is not included and is paid by you directly to the platforms via your own accounts.
- Domain names and business email are registered in your name and paid by you directly to the provider (registration, yearly renewals and email subscriptions). We set them up but don't pay or manage their renewals, and they aren't included in our fees. If a renewal lapses, the domain or email may stop working.
- Third-party software used only for your account (for example SMS credits or a dedicated CRM seat) may be billed at cost or paid by you directly.
- Prices are in Australian dollars (AUD) and include GST where applicable.
- Late invoices may pause services after 7 days' notice.
8. Term and cancellation
Plans have an initial 90-day term to build, launch and optimise, then renew month to month. After the initial term, either party may cancel with 30 days' written notice. See our Refunds & Cancellation Policy.
9. Ownership
- Your accounts and data (ad accounts, domain, CRM, analytics, customer data) belong to you at all times.
- Deliverables made specifically for you (ads, copy, pages, videos) transfer to you once the related fees are paid.
- Our tools, including agent configurations, prompts, templates, automations and know-how, remain ours. You receive a licence to use any of them embedded in your deliverables for as long as you use those deliverables.
10. Confidentiality and data protection
Each party keeps the other's confidential information confidential. When we process personal data on your behalf, we do so under our data processing terms and our Privacy Policy.
11. Free automations and resources
Free blueprints, templates and code on this website are provided “as is”, without warranty, for your own use. You are responsible for configuring, testing and operating them lawfully, including consent and opt-out requirements for messaging.
12. Limitation of liability
To the extent permitted by law, neither party is liable for indirect or consequential losses, including lost profits or revenue, and our total liability under the agreement is limited to the fees you paid us in the 3 months before the claim. We are not responsible for actions of advertising platforms, including account suspensions or policy decisions.
13. Website use
Don't misuse the website: no scraping at scale, attempts to break security, or submitting others' information without permission.
14. Governing law
These Terms are governed by the laws of New South Wales, Australia, and each party submits to the non-exclusive jurisdiction of its courts, unless your Order says otherwise. Nothing in these Terms excludes rights you have under the Australian Consumer Law that cannot be excluded.
15. Changes
We may update these Terms. Changes apply to new Orders and, for existing clients, 30 days after notice.
Contact
Questions about this document: support@acquisitionist.world, 27 Sanctuary Place, Bateau Bay NSW 2261, Australia.