The numbers
The raw data behind AI follow-up and automation.
No adjectives, no hype. Just what independent and industry research has found about missed calls, slow follow-up, CRMs and admin, with every source linked so you can check it yourself.
What our AI caller fixes
Missed calls and slow follow-up
Most leads aren't lost to a competitor's better offer. They're lost to a phone nobody picked up or a call-back that came too late.
62%
of phone calls to small businesses went unanswered over a month of tracking.
78%
of consumers have given up on a business after an unanswered call, and 82% say they'll ring a competitor instead.
Source: CallRail consumer survey, 1,000 US consumers, 2025. Commissioned by CallRail, a call-tracking company.
21×
lower odds of qualifying a lead when the first call back takes 30 minutes instead of 5.
7×
more likely to qualify a lead when you contact it within an hour, compared with an hour later.
42%
of inbound calls became a booked job at the typical trade business. The other 58% didn't.
Source: ServiceTitan data, 3,000+ trade businesses in the US and Canada, 2022. ServiceTitan's own customer data.
52%
of consumers believe businesses using AI assistants after hours give better service.
Source: CallRail consumer survey, 1,000 US consumers, 2025. Commissioned by CallRail.
What our CRM and nurturing fix
CRM and pipeline automation
A lead that isn't logged, followed up and moved along is a lead you paid for twice. A CRM run properly is one of the best-returning tools a business can have.
$8.71
returned for every $1 spent on CRM, on average across real deployments.
Source: Nucleus Research, CRM ROI case studies, 2014.
70%
of a salesperson's time goes on non-selling tasks: data entry, admin and chasing.
Source: Salesforce State of Sales, 5,500 sales professionals incl. Asia-Pacific, 2024. Salesforce sells CRM and AI tools.
83%
of sales teams using AI grew revenue in the past year, against 66% of teams without AI.
Source: Salesforce State of Sales, 5,500 sales professionals, 2024. Salesforce sells AI tools. A link, not proof AI caused the growth.
What our automations fix
Admin and time savings
Every hour on admin is an hour not on the tools or with a customer. This is where AI is already giving owners time back.
10+ hrs
a week spent on admin and payroll by Australian small business owners: about 541 hours a year.
Source: Reckon “In The Zone” research, 1,300+ Australian small business leaders, 2019. Reckon sells accounting software.
58%
of the workday goes on “work about work”: chasing updates, switching apps and coordinating, not skilled work.
Source: Asana Anatomy of Work Index, 9,615 workers in 6 countries incl. Australia, 2023. Asana sells work-management software.
60–70%
of employees' time is spent on activities that today's AI and other technology could already automate.
Source: McKinsey, “The economic potential of generative AI”, 2023.
74%
of small businesses using AI say it's boosting productivity, and 68% now use it regularly.
Source: Intuit QuickBooks survey, 2,200+ US businesses with up to 100 staff, 2025. Intuit sells small business software.
What we do with these numbers
Every enquiry from your ads gets a call back fast, every lead is logged and followed up, and the admin runs itself. On Surge and Summit we back it with a guarantee: 30 booked appointments in your first 90 days, or no monthly fees until we get there.
Surge and Summit plans. Conditions apply. Ad spend paid separately. See our terms.
See plansReady to see what the engine would do for you?
Book a 30-minute strategy call. You will leave with a clear plan, whether or not we work together.